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回歸MINI本位,MINI Rocketman重啟計畫生產入門級迷你MINI
Sep 16th 2014, 23:00, by 吳世傑

儘管目前因為全球環保趨勢而在車市上有著小車當道的傾向,但有趣的是儘管消費者越來越願意購買所謂的小車,但車商們卻把這些「小車」們隨著改款在車格與體型上逐漸放大,當放大到消費者所能接受的極限後,便在原有車型定位之下再度推出新款入門車型,以滿足真正的小車市場,這樣的情況在MINI這個品牌上則更顯鮮明。

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