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特力 「九陽」神功發威
Nov 5th 2013, 21:41

特力（2908）擴大小家電市場，旗下代理大陸九陽小家電產品來台銷售兩年多，主力銷售豆漿機等產品，近3年累積銷售量近30萬台。昨（5）日宣布引進家用製麵機，估計首年銷售目標1萬台，整體九陽小家電一年可貢獻營收約1億元。

特力代理九陽豆漿機進口來台銷售，陸續擴充產品線，九陽小家電在台銷售金額約在四、五千元，過去累積銷售量近30萬台，貢獻營收超過10億元，占貿易營收比重約一成。

特力今年貿易事業在傳統貿易與代理採購兩部部分有成長，其中代理採購業務成長動能較強。法人預估，下半年貿易受惠歐美採購力道加深，居家零售事業從第3季開始加溫點火，預期下半年整體營運動能可望優於上半年，全年每股稅後純益上看1.5元。

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