帕扎達表示,人類也是如此。科學家在之前的研究中證實,不管款式如何,哪怕僅僅是一件T恤,紅色衣物也比其他顏色更吸引男性。為了明確原因,帕扎達和他的同事進行了一項簡單的實驗。在《實驗社會心理學期刊》(Journal of Experimental Social Psychology)發布的研究報告中,科學家向25名男性展示了經過處理、穿著不同服飾的女性照片,並讓男性在1-9的範圍內對這名女子的性開放程度評分。
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